Mothers duo up to style SA’s Baby Boys


Thandeka Monageng and Dimakatso Mookodi, a formidable entrepreneur duo from Gauteng, South Africa, the founders of the brainchild, Baby Butter clothing label. The duo is mothers to young boys, who encounter some struggles when shopping for little boys. This Johannesburg based fashion line is poised to change the baby boy’s image with creative and innovative ready to wear clothing for boys between the ages of 1-7 years for all occasions.

The baby brand will offer colorful branded dungarees, t-shirts, jumpsuits, headwear, formal wear and coats with a unique engineered signature, allowing boys to express themselves freely without necessarily boxing them.

We are very excited to be launching this brand; many parents have felt that there’s minimal clothing range for baby boys in the market, and mainstream brands have not met this increasing demand. As a result, we decided to launch this brand to fill the gap and to offer alternative apparel for our baby boys,” said Thandeka Monageng Co-Founder and Brand Creative of Baby Butter.

*SLANG –  Botoro –  means (not actual Butter) Light, Radiance or Beauty
Botoro ereng mo ngwaneng means “The spark or radiance that you see in someone’s face”
Baby Butter’s clothing range has something for all mothers of boys out there for all occasions!

Baby Butter will change the baby industry, bringing a whole new range of creative unique clothing line, whilst addressing the needs of mothers across the board. In addition, the brand will be sold online or an order can be placed via mobile phone or through our digital platforms.

Co-Founder Dimakatso Mookodi said, “We have created a brand that is proudly South African and authentic for the boy child. The market will relate to this brand and can be rest assured to know that all our apparels will be produced locally and of good quality”.

By: Bradley Brizzy