The TV and radio personality has partnered with ‘My Personal Lifeline’ to launch a gender-based violence, general crime and safety policy to empower victims.
Masechaba is an equity owner partner in the venture. The #itsmylife campaign launched on Jaunary 6, 2020, to empower victims of crime.
“We know that sometimes having to deal with the next steps can be extremely hard for you; especially after dealing with a rape, a domestic violence incident or any crime-related event, not having any support, or knowing where to go, can really make you lose hope”, said Masechaba.
