Apparel with purpose

Apparel with purpose; that’s the rationale behind The Lalela Scarf, an international luxury fashion brand that exclusively supports Lalela, a non-profit arts education programme for at-risk youth in sub-Saharan Africa.

The brand’s latest collection is featured in a campaign shot by international fashion photographer Higor Bastos, conceptualised and styled by acclaimed local fashion director Bev Nates and modelled by talent from Boss Models.

Comprising scarves, pocket squares, bandanas and leather bags, the new range was showcased recently in South Africa at the FNB Art Joburg, which took place from 13-15 September 2019 in Johannesburg.

The fashion accessory was first conceived as a means of funding Lalela but has grown into a stand-alone luxury brand in its own right and is a member of the Positive Luxury Brand, which includes other top-tier brands such as Louis Vuitton.

Source: Biz Community