Mzansi Magic Launches Sounds of Khelovedu to celebrate Queen Modjadji’s Rich Cultural Heritage


Mzansi Magic has announced the launch of “Sounds of Khelovedu”, an exciting social media campaign aimed at celebrating the rich cultural heritage of Queen Modjadji and the Valovedu people ahead of the show which will air in July 2024 on Mzansi Magic, channel 161.

Sounds of Khelovedu is a platform that will allow the channels viewers to engage with and directly create excitement around the Queen Modjadji drama series. Through this content creation campaign, snippets of iconic scenes from the drama series will be made available to viewers to create lip-syncing content on the TikTok platform.

This is not only to get people to tune in and watch the drama series on Mzansi Magic but to balance between entertainment and education. It also offers viewers both an enjoyable viewing experience and an opportunity to learn about the rich history, language, and culture of the Valovedu community.

This campaign has seen Lucy van Schalkwyk, Thato Malebati, Gogo & Mo, and Keletjo Phoshoko, take on the intriguing story of the Rain Queen to life and some of their followers have joined in by learning the beautiful Khelovedu language. Mzansi Magic encourages all Africans to participate and familiarise themselves with Khelovedu just before the series starts.

Celebrating Cultural Heritage: The Rain Queen viewers to create Sounds of Khelovedu lip-syncing content.

 Here is a list of content creators that Mzansi Magic has partnered with for the Sounds of Khelovedu campaign:

Lucy van Schalkwyk

Lethabo LeJoy Mathatho, Daphne Montgomery & Hendrik Matlou,

Atlegang Songo, Keletjo Phoshoko, Thato Jason Malebati, Rebotile Juliet Shai, Trendza, Noko Mashaba and King Monada.

Queen Modjadji season 1 kicks off in July 2024 on DStv, Mzansi Magic channel 161.

For Queen Modjadji updates and more go to Mzansi Magic or join in the conversation by using the hashtag #QueenModjadjiMzansi and #SoundsofKhelovedu on all social media platforms.

By Sinenzolo Mondi – Nduku