“Our reunion at the Music Imbizo is a pivotal moment for our mission to drive industry equality and innovation…”
One Groove is thrilled to announce a gathering of their artists from Denmark, Cameroon and South Africa, including producers, songwriters, top-liners, and vocalists, at the upcoming Music Imbizo 2024. This reunion follows their groundbreaking inaugural Ama Groove Songwriting Camp earlier this year, designed to foster collaboration and creativity, focusing on mental health, cultural awareness, and artistic interpretation within the realm of music production.
One Groove fosters inclusive spaces that transcend cultural boundaries to nurture talent and cultivate belonging within globally interconnected communities where every voice holds value. They facilitate unique connections across diverse cultures, borders, and genres, bypassing conventional gatekeepers. One Groove is committed to co-creating growth and skills-building opportunities to support artists in reshaping social structures and enhancing their creativity and mental well-being.
Nexus for Musical Exchange
The Music Imbizo, a crucial gathering of music industry professionals, artists, and enthusiasts, will take place in Durban from August 27 to 31, 2024. This event provides a platform for discussions, collaborations, and innovations that can transform the global music landscape. One Groove’s participation underscores its commitment to driving industry equality and fostering a more inclusive musical ecosystem.
Driving industry equality and innovation
Rasmus Allin, Co-founder of One Groove, shares: “Our reunion at the Music Imbizo is a pivotal moment for our mission to drive industry equality and innovation. We believe that our participation in the conference will add more value to charting the future of the African music scene through the workshops, masterclasses, and presentations. We look forward to addressing industry challenges and exploring practical solutions with everyone attending, fostering unprecedented connections and innovation.”
Bridging Divides through Music
The Ama Groove Songwriting Camp, a collaboration between One Groove and the Riky Rick Foundation for the Promotion of Artivism, epitomises a collective mission to use music as a bridge to foster unity and illuminate the transformative power of art. In April 2024, 14 Ama Groove Artists from South Africa (7) and Denmark (7) came together for a songwriting camp that produced a collection of powerful new tracks [link to mastered tracks]. The camp showcased artists’ and partners’ talent and dedication to create music that resonates with a diverse audience and sparks meaningful change. In addition to ample collaborative writing sessions, the intensive program included masterclasses and panel talks, culminating in a final listening session with industry professionals.
Be Part of the Experience, tickets are available via Webtickets.
Celebrating the power of music to unite, inspire, and create lasting change.
By Sinenzolo Mondi
