Sta-Sof- Fro Takes on Soweto Fashion Week 2024

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“Hair is a potent marker of social class, age, marital status, racial identity, political beliefs, attitudes toward gender…”

Sta-Sof-Fro Haircare brand has been named as headline sponsor for Soweto Fashion Week.

As a brand Sta-Sof-Fro has been synonymous with haircare and has, over the years, developed and evolved in the space of women’s interests across the board.

The Sta-Sof-Fro Soweto Fashion Week kicked off on Tuesday and this year’s fashion week schedule is jam-packed with exciting events, collaborations, and presentations. The theme for this year is “Unchartered Creativity” and will showcase the latest trends and collections for the coming Autumn / Winter Collections 2024 from some of the industry’s most renowned designers.

Stephen Manzini, the founder of Soweto Fashion Week, believes that this year’s runway collections are all about exploring new ideas, concepts, or solutions that have not been established in the fashion industry.

 When SA POSITIVE NEWS asked Stephen Manzini to elaborate on the theme – “uncharted creativity”, he said: “Uncharted creativity often involves taking risks, pushing boundaries, and embracing experimentation to discover unexplored possibilities and create original and impactful outcomes,”

Throughout history, the relationship between hair and fashion has been intricately intertwined. Hairstyles have served as reflections of the prevailing cultural norms and societal values of their time.  Fashion trends have consistently contributed to and creatively influenced popular hairstyles.

Soweto Fashion Week 2024 MC, Chris Martiens

Sta-Sof-Fro took the opportunity to collaborate with Soweto Fashion Week as Fashion trends have consistently contributed to and creatively influenced popular hairstyles.

“Hair is a potent marker of social class, age, marital status, racial identity, political beliefs, attitudes toward gender and of course- creative expression,” said Pearle Peane, who is the Brand manager at Sta-Sof-Fro.

Peane says designers and celebrities often set new standards that are eagerly adopted by the masses, reinforcing cultural identities along the way.

“Remarkably, some hairstyles have endured through centuries, maintaining their relevance and symbolism. Black hair stands out for its malleable nature-allowing for the creation of intricate symbolic meanings by artists and individuals alike”.

By Sinenzolo Mondi – Nduku