“We at Mrs. South Africa have been very conscious and supportive of the breaking of stereotypes that hold women back,” says CEO, Joani Johnson.
Mrs. South Africa has now opened its entry requirements to include women up to the age of 55. This acclaimed women empowerment program has become synonymous with capable, strong and empathetic women, who are making a difference in their communities. Mrs. South Africa promotes the successful married women.
“Ageism is one such stigma that we want to shatter. Some of our powerful and influential entrants are those that have the kind of experience that only comes with age. They add so much value to the program, and there is no reason why our next Mrs. South Africa should be defined by her age.”
This is a great initiative, it is not only going to give opportunities to the women, but to also build their self-esteem and to make the country realize that age does not determine who you are and what you can do.
Mrs. South Africa has opened the doors for women who are doing exceptionally great in communities but couldn’t be able to share their values and ambitions with the country because they did not have the foundation to do so.
The decision was taken on Friday the 21 of January 2022, at the first sitting of the newly formed board of directors of the pageant. This includes Marlene Reddy-Riberio, who is the COO of Mrs. South Africa and the former 2nd princess, Joani Johnson the CEO of Mrs. South Africa, Matapa Maila (Mrs. SA 2019), and Ellenore Meyer who is a medical doctor and former Mrs. SA finalist.
The entries for Mrs. South Africa are currently open on their website www.mrssouthafrica.co.za and entries close on Monday the 28th of February 2022 at 17h00. The requirements are as follows:
- Between the ages of 25 and 55 in 2022
- Be in possession of a valid South African ID
- Have your SA Passport and SA driver’s license
- Be legally married with a marriage certificate from Home Affairs
- No weight, height or tattoo restrictions apply