Castle Lite to Lite’n Up Jozi with Black Coffee


Castle Lite is no stranger to making memories for its fans. Over the span of its time as SA’s most loved premium beer brand, Castle Lite has become synonymous with unlocking iconic musical moments that live long in our memories.

In keeping with this rich tradition, Castle Lite is set to create many more memorable musical moments for South Africans this summer. In the first of its Summer 2023 experiences, the brand has announced that it has teamed up with the Grammy Award-winning musical maestro Black Coffee to host an official send-off party ahead of his historic Madison Square Garden headline show.

Given that many South Africans may not be able to be there in person, as the world-renowned dance music star embarks on his quest to light up New York on October 7, Castle Lite has found a solution through which we can celebrate with Black Coffee right here in Mzansi. With these two brands at the intersection of South African excellence connecting over mutual history-in-the-making, Castle Lite and Black Coffee will be collaborating to give 1000 fans an ultimate experience and a true South African-style send-off.

With no tickets up for sale, fans are encouraged to keep an eye out on the brand’s social media pages to stand a chance to secure a spot at the send-off over the next two weeks.

  “We thought we could either send a just few South Africans to New York; or we could be more inclusive and open up an unforgettable experience to over 1000 of the biggest fans”, said Castle Lite Brand Director Colleen Duvenage.

Over nearly two decades in the music industry the Grammy Award-winning DJ has broken barriers and set the bar as the country’s most globally recognized musical act. Now, in just a matter of weeks, Black Coffee is set to create even more history as he becomes the first-ever African DJ and the first South African artist to perform at the iconic Madison Square Garden.

Since making the announcement back in March of this year, the world has been waiting with bated breath to see what the talented disk jockey has in store as he gears up for this moment in history. This collaboration for the Black Coffee Send-Off experience won’t come as a surprise for anyone who’s been paying attention to Castle Lite’s moves. The brand has been front and center of creating epic moments and Lite’ning up South Africa through its urban events over the years, and this latest collaboration adds to its lengthy list of worldclass experiences.

So, save the date! September 28 will be an unmissable experience hosted by the man of the moment and the brand that prides itself on unlocking unforgettable moments and Liten’ing up Mzanzi. If you haven’t gotten to the chance to attend Castle Lite promised to keep you posted throughout the evening with regular content.

Tickets can be secured by watching and following Castle Lite Twitter pages, Website and Facebook.

By Sinenzolo Mondi – Nduku