With smartphone use and web penetration soaring, Africa is set for a tech revolution and Rwanda’s Mara Group has just brought Africa even closer to its Tech revolution as they launched the first-ever “Made in Africa” smartphones.
The new smartphones, the Mara X and Mara Z, have been described as the first “Made in Africa” models. Both models will use Google’s Android system.
The Mara X and Mara Z will cost 175,750 Rwandan francs (R2882,26) and 120,250 Rwandan francs (R1972,07) respectively.
They will compete with Samsung, whose cheapest smartphone costs 50,000 Rwandan francs (R819,17), and non-branded phones at 35,000 Rwandan francs (R561,28). Mara Group CEO Ashish Thakkar said it was targeting customers willing to pay more for quality He went on to say,
“We are actually the first who are doing manufacturing. We are making the motherboards, we are making the sub-boards during the entire process. There are over 1,000 pieces per phone.”
“This is the first smartphone manufacturer in Africa,” Thakkar told Reuters after touring the company alongside Rwanda’s President Paul Kagame.
Companies assemble smartphones in Egypt, Ethiopia, Algeria, and South Africa, but import the components, he said.
“We are actually the first who are doing manufacturing. We are making the motherboards, we are making the sub-boards during the entire process,” he said. “There are over 1,000 pieces per phone.“
By Bradley Brizzy